Strategic marketing : an introduction
| Main Author: | Proctor, Tony |
|---|---|
| Language: | English |
| Published: |
New York:
Routledge,
2008.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xii, 335 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indez |
| ISBN: |
9780415458160 (hbk.) |