Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by: Light, Larry
Published: (2009)
Handbook on brand and experience management
| Other Authors: | Schmitt, Bernd H., Rogers, David L. |
|---|---|
| Language: | English |
| Published: |
Cheltenham:
Edward Elgar,
2008.
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| Subjects: |