|
|
|
|
| LEADER |
00808cam a2200229 7i4500 |
| 001 |
0000028667 |
| 005 |
20170218090000.0 |
| 008 |
100527 eng |
| 020 |
|
|
|a 9781847200075 (hbk.)
|
| 040 |
|
|
|a OhCoOLI
|
| 090 |
0 |
0 |
|a HF5415.13
|b .H334 2008
|
| 245 |
0 |
0 |
|a Handbook on brand and experience management
|c edited by Bernd H. Schmitt and David L. Rogers.
|
| 260 |
|
|
|a Cheltenham:
|b Edward Elgar,
|c 2008.
|
| 300 |
|
|
|a x, 315 p.:
|b ill.;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Branding (Marketing)
|
| 650 |
0 |
0 |
|a Brand name products --
|x Management
|
| 700 |
1 |
|
|a Schmitt, Bernd H.
|
| 700 |
1 |
|
|a Rogers, David L.
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
|
|a 0000035531
|b BOK
|c REFERENCE
|e 2nd Floor, Shah Alam
|
