Handbook on brand and experience management
| Other Authors: | Schmitt, Bernd H., Rogers, David L. |
|---|---|
| Language: | English |
| Published: |
Cheltenham:
Edward Elgar,
2008.
|
| Subjects: |
| Physical Description: |
x, 315 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781847200075 (hbk.) |