APA Citation
Schmitt, B. H., & Rogers, D. L. (2008). Handbook on brand and experience management. Cheltenham: Edward Elgar.
Chicago Style CitationSchmitt, Bernd H., and David L. Rogers. Handbook On Brand and Experience Management. Cheltenham: Edward Elgar, 2008.
MLA CitationSchmitt, Bernd H., and David L. Rogers. Handbook On Brand and Experience Management. Cheltenham: Edward Elgar, 2008.
Warning: These citations may not always be 100% accurate.