Brands and brand management : critical perspectives on business and management
| Other Authors: | Elliott, Richard |
|---|---|
| Published: |
New York:
Routledge,
2009.
|
| Series: |
Critical perspectives on business and management
|
| Subjects: |
Table of Contents:
- v. 1. The Evolution of brands
- v. 2. Measuring and managing brands
- v. 3. Corporate brands and corporate reputation
- v. 4. Cross-cultural and critical perspectives on brands