Connective branding : building brand equity in a demanding world
by: Fisher-Buttinger, Claudia
Published: (2008)
Brands and brand management : critical perspectives on business and management
| Other Authors: | Elliott, Richard |
|---|---|
| Published: |
New York:
Routledge,
2009.
|
| Series: |
Critical perspectives on business and management
|
| Subjects: |