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01399cam a2200325 7i4500 |
| 001 |
0000028665 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780415433280 (hbk. ; v. 4)
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| 020 |
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|a 041543324X (set)
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| 020 |
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|a 9780415433259 (hbk. ; v. 1)
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| 020 |
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|a 9780415433266 (hbk. ; v. 2)
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| 020 |
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|a 9780415433273 (hbk. ; v. 3)
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| 020 |
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|a 0415433274 (hbk. ; v. 3)
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| 020 |
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|a 9780415433242 (hbk. ; set)
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| 090 |
0 |
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|a HD69.B7
|b B73 2009
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| 245 |
0 |
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|a Brands and brand management :
|b critical perspectives on business and management
|c edited by Richard Elliott.
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| 260 |
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|a New York:
|b Routledge,
|c 2009.
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| 300 |
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|a 4 v.;
|c 24 cm.
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| 490 |
0 |
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|a Critical perspectives on business and management
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| 505 |
0 |
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|a v. 1. The Evolution of brands -- v. 2. Measuring and managing brands -- v. 3. Corporate brands and corporate reputation -- v. 4. Cross-cultural and critical perspectives on brands
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| 650 |
0 |
0 |
|a Corporate image
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| 650 |
0 |
0 |
|a Brand name products --
|x Management
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| 650 |
0 |
0 |
|a Corporations --
|x Public relations
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| 650 |
0 |
0 |
|a Product management
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| 700 |
1 |
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|a Elliott, Richard
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000040489
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000040490
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000040491
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000040492
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
