Description: Brands and brand management :

Other Authors:	Elliott, Richard
Published:	New York: Routledge, 2009.
Series:	Critical perspectives on business and management
Subjects:	Corporate image Brand name products -- > Management Corporations -- > Public relations Product management

Physical Description:	4 v.; 24 cm.
ISBN:	9780415433280 (hbk. ; v. 4) 041543324X (set) 9780415433259 (hbk. ; v. 1) 9780415433266 (hbk. ; v. 2) 9780415433273 (hbk. ; v. 3) 0415433274 (hbk. ; v. 3) 9780415433242 (hbk. ; set)