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00818cam a2200241 7i4500 |
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20170218090000.0 |
| 020 |
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|a 041544327X (pbk.)
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| 020 |
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|a 9780415443265 (hbk.)
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|a 0415443261 (hbk.)
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|a 9780415443272 (pbk.)
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|a HD69.B7
|b H43 2009
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| 100 |
1 |
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|a Heding, Tilde
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| 245 |
1 |
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|a Brand management :
|b research, theory and practice
|c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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| 260 |
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|a London:
|b Routledge,
|c 2009.
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| 300 |
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|a xviii, 267 p.:
|b ill.;
|c 24 cm.
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| 650 |
0 |
0 |
|a Brand name products --
|x Management
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| 650 |
0 |
0 |
|a Branding (Marketing)
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| 700 |
1 |
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|a Bjerre, Mogens
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| 700 |
1 |
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|a Knudtzen, Charlotte F
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000038525
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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