Description: Brand management :

Main Author:	Heding, Tilde
Other Authors:	Bjerre, Mogens, Knudtzen, Charlotte F
Published:	London: Routledge, 2009.
Subjects:	Brand name products -- > Management Branding (Marketing)

Physical Description:	xviii, 267 p.: ill.; 24 cm.
ISBN:	041544327X (pbk.) 9780415443265 (hbk.) 0415443261 (hbk.) 9780415443272 (pbk.)