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20230713090000.0 |
| 008 |
101209 eng |
| 020 |
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|a 9780750686495 (pbk.)
|
| 090 |
0 |
0 |
|a G155.A1
|b P57 2008
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| 100 |
1 |
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|a Pike, Steven
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| 245 |
1 |
0 |
|a Destination marketing :
|b an integrated marketing communication approach
|c Steven Pike.
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| 260 |
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|a Amsterdam:
|b Elsevier,
|c 2008.
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| 300 |
|
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|a xv, 406 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a Tourism --
|x Marketing
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| 650 |
0 |
0 |
|a Place marketing
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| 655 |
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0 |
|a Electronic books
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| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000035457
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000045894
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a EBO0002195
|b EBOOK
|c EBOOK
|e Electronic resources
|
