Destination marketing : an integrated marketing communication approach
| Main Author: | Pike, Steven |
|---|---|
| Language: | English |
| Published: |
Amsterdam:
Elsevier,
2008.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
xv, 406 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780750686495 (pbk.) |