Advertising and integrated brand promotion

Main Author:	O'Guinn, Thomas C
Other Authors:	Allen, Chris T, Semenik, Richard J
Published:	Mason, OH: South-Western Cengage Learning, 2009.
Edition:	5th ed.
Subjects:	Advertising media planning Advertising

Similar Items

Advertising and integrated brand promotion
by: O'Guinn, Thomas C
Published: (2012)

Contemporary advertising
by: Arens, William F
Published: (2009)

Decoding advertisements : ideology and meaning in advertising
by: Williamson, Judith
Published: (2002)

Periklanan sezaman
by: Bovee, Courtland L
Published: (2002)

Contemporary advertising
by: Bovee, Courtland L
Published: (1992)

Contemporary advertising
by: Arens, William F
Published: (1999)

Contemporary advertising
by: Bovee, Courtland L
Published: (1992)

Advertising theory
Published: (2012)

The business of words : wordsmiths, linguists, and other language workers

Periklanan : suatu pengenalan
by: Mohd. Hamdan Adnan
Published: (1997)

Kellogg on advertising & media : the Kellogg School of Management
Published: (2008)

Advertising management in a digital environment : text and cases
by: Kelley, Larry D

Advertising media planning : a brand management approach
by: Kelley, Larry D
Published: (2008)

The effectiveness of using home shopping and mail order among student in Faculty of Industrial management (FIM)
by: Nurhafiza Aniza Sani
Published: (2009)

Cutting edge advertising : how to create the world's best print for brands in the 21st century
by: Aitchison, Jim
Published: (2008)

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more!
by: Hahn, Fred E
Published: (1997)

Advertising : principles & practice
by: Moriarty, Sandra
Published: (2009)

Advertising media A to Z : the definitive resource for media planning, buying, and research
by: Surmanek, Jim
Published: (2004)

A practical guide to sales and selling in the media business
by: De Bonis, Susan

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E
Published: (2002)

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E
Published: (2012)

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E.

A practical guide to the media business
by: De Bonis, Susan

Integrated marketing communications in advertising and promotion
by: Shimp, Terence A

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2004)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2008)

Advertising, promotion, and supplemental aspects of integrated marketing communications
by: Shimp, Terence A
Published: (1997)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E

11 steps to brand heaven
by: Weinreich, Len
Published: (1999)

Advertising and media management
Published: (2009)

How to write a good advertisement : a short course in copywriting
by: Schwab, Victor O
Published: (1962)

Media selling : television, print, internet, radio
by: Warner, Charles
Published: (2009)

100 great marketing ideas : from leading companies around the world
by: Blythe, Jim
Published: (2009)

The media handbook : a complete guide to advertising media selection, planning, research, and buying
by: Katz, Helen E
Published: (2010)

Design crisis : packaging branding & identity advertising design
Published: (2009)

Promotional strategy : managing the marketing communications process
by: Engel, James F
Published: (1991)

Words that sell : the thesaurus to help you promote your products, services, and ideas
by: Bayan, Richard
Published: (1984)

Junior : writing your way ahead in advertising
by: Kemeny, Thomas