|
|
|
|
| LEADER |
00827cam a2200241 7i4500 |
| 001 |
0000028570 |
| 005 |
20170218090000.0 |
| 020 |
|
|
|a 0324568622 (hbk.)
|
| 020 |
|
|
|a 9780324568622 (hbk.)
|
| 090 |
0 |
0 |
|a HF5821
|b .O34 2009
|
| 100 |
1 |
|
|a O'Guinn, Thomas C
|
| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Mason, OH:
|b South-Western Cengage Learning,
|c 2009.
|
| 300 |
|
|
|a xlii, 726 p.:
|b col. ill.;
|c 28 cm.
|
| 650 |
0 |
0 |
|a Advertising media planning
|
| 650 |
0 |
0 |
|a Advertising
|
| 700 |
1 |
|
|a Allen, Chris T
|
| 700 |
1 |
|
|a Semenik, Richard J
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Business Management, Diploma
|
| 998 |
|
|
|a Business Management, Degree
|
| 999 |
|
|
|a 0000045742
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
