Advertising and integrated brand promotion
| Main Author: | O'Guinn, Thomas C |
|---|---|
| Other Authors: | Allen, Chris T, Semenik, Richard J |
| Published: |
Mason, OH:
South-Western Cengage Learning,
2009.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xlii, 726 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
0324568622 (hbk.) 9780324568622 (hbk.) |