Advertising and integrated brand promotion
Main Author: | O'Guinn, Thomas C |
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Other Authors: | Allen, Chris T, Semenik, Richard J |
Published: |
Mason, OH:
South-Western Cengage Learning,
2009.
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Edition: | 5th ed. |
Subjects: |
Physical Description: |
xlii, 726 p.: col. ill.; 28 cm. |
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ISBN: |
0324568622 (hbk.) 9780324568622 (hbk.) |