APA Citation
O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2009). Advertising and integrated brand promotion (5th ed.). Mason, OH: South-Western Cengage Learning.
Chicago Style CitationO'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 5th ed. Mason, OH: South-Western Cengage Learning, 2009.
MLA CitationO'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 5th ed. Mason, OH: South-Western Cengage Learning, 2009.
Warning: These citations may not always be 100% accurate.