Advertising and integrated brand promotion
| Main Author: | O'Guinn, Thomas C |
|---|---|
| Other Authors: | Allen, Chris T, Semenik, Richard J |
| Published: |
Mason, OH:
South-Western Cengage Learning,
2009.
|
| Edition: | 5th ed. |
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5821 O34 2009 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000045742 | OPEN SHELF | BOK | AVAILABLE |