Mktg.09.10
| Other Authors: | Lamb, Charles W |
|---|---|
| Published: |
Victoria, Australia:
Cengage Learning,
2009.
|
| Edition: | 1st Asia Pacific ed. |
| Subjects: |
| Physical Description: |
282 p.: ill.; 30 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9780170180238 (pbk.) |