Contemporary marketing
| Main Author: | Kurtz, David L |
|---|---|
| Language: | English |
| Published: |
Australia:
Boone & Kurtz,
2010.
|
| Edition: | 14th ed. |
| Subjects: |
| Physical Description: |
xxii, 670 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
032458203X (hbk.) 9780324582031 (hbk.) |