Consumer behavior
| Main Author: | Schiffman, Leon G |
|---|---|
| Other Authors: | Kanuk, Leslie Lazar |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/ Prentice Hall,
2007.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xix, 541 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
013237093X (pbk.) 9780132370936 |