The new age of innovation : driving cocreated value through global networks

Main Author: Prahalad, C. K
Other Authors: Krishnan, M. S
Published: New York: McGraw-Hill, 2008.
Subjects:
Physical Description: viii, 278 p.: ill.; 24 cm.
ISBN: 0071598286 (hbk.)
9780071598286 (hbk.)