Changing the channel : 12 easy ways to make millions for your business

Main Author: Masterson, Michael
Other Authors: Tribby, MaryEllen
Published: Hoboken, N.J.: John Wiley & Sons, 2009.
Subjects:
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100 1 |a Masterson, Michael  
245 1 0 |a Changing the channel :   |b 12 easy ways to make millions for your business   |c Michael Masterson, MaryEllen Tribby. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons,   |c 2009. 
300 |a xiv, 285 p.;   |c 24 cm. 
650 0 0 |a Marketing channels  
650 0 0 |a Marketing --   |x Management  
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