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| LEADER |
00946cam a2200253 7i4500 |
| 001 |
0000027878 |
| 005 |
20170218090000.0 |
| 008 |
100929 eng |
| 020 |
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|a 9780495567851
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| 020 |
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|a 049556785X (pbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HM1206
|b .S45 2010
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| 100 |
1 |
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|a Sparks, Glenn G
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| 245 |
1 |
0 |
|a Media effects research :
|b a basic overview
|c Glenn G. Sparks.
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| 250 |
|
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|a 3rd ed.
|
| 260 |
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|a Boston, MA:
|b Wadsworth, Cengage Learning,
|c 2010.
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| 300 |
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|a xix, 265 p.:
|b ill.;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Mass media --
|x Research --
|x Methodology
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| 650 |
0 |
0 |
|a Mass media --
|x Social aspects
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 998 |
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|a Media & Communication, Diploma
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| 999 |
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|a 0000042660
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000042661
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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