Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2006)
Services marketing : integrating customer focus across the firm
Main Author: | Zeithaml, Valarie A |
---|---|
Other Authors: | Gremler, Dwayne D, Bitner, Mary Jo |
Language: | English |
Published: |
Boston:
McGraw-Hill Irwin,
2009.
|
Edition: | 5th ed. |
Subjects: |
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