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| LEADER |
00897cam a2200265 7i4500 |
| 001 |
0000027707 |
| 005 |
20170218090000.0 |
| 008 |
090616 eng |
| 020 |
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|a 9780073380933 (hbk.)
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| 020 |
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|a 0073380938 (hbk.)
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| 040 |
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|a DLC
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| 090 |
0 |
0 |
|a HD9980.5
|b .Z45 2009
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| 100 |
1 |
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|a Zeithaml, Valarie A
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| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo. Bitner, Dwayne D. Gremler.
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| 250 |
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|a 5th ed.
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| 260 |
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|a Boston:
|b McGraw-Hill Irwin,
|c 2009.
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| 300 |
|
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|a xxviii, 708 p.:
|b ill., map;
|c 26 cm.
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| 500 |
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|a Includes index
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 650 |
0 |
0 |
|a Customer services
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Gremler, Dwayne D
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| 700 |
1 |
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|a Bitner, Mary Jo
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000034287
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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