Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
|---|---|
| Other Authors: | Gremler, Dwayne D, Bitner, Mary Jo |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxviii, 708 p.: ill., map; 26 cm. |
| ISBN: |
9780073380933 (hbk.) 0073380938 (hbk.) |