APA Citation

Zeithaml, V. A., Gremler, D. D., & Bitner, M. J. (2009). Services marketing: Integrating customer focus across the firm (5th ed.). Boston: McGraw-Hill Irwin.

Chicago Style Citation

Zeithaml, Valarie A., Dwayne D. Gremler, and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Boston: McGraw-Hill Irwin, 2009.

MLA Citation

Zeithaml, Valarie A., Dwayne D. Gremler, and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 5th ed. Boston: McGraw-Hill Irwin, 2009.

Warning: These citations may not always be 100% accurate.