Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
|---|---|
| Other Authors: | Gremler, Dwayne D, Bitner, Mary Jo |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
|
| Edition: | 5th ed. |
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD9980 5 Z45 2009 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000034287 | OPEN SHELF | BOK | AVAILABLE |