Packaging design : successful product branding from concept to shelf

Main Author: Klimchuk, Marianne Rosner
Other Authors: Krasovec, Sandra A
Published: Hoboken, N.J.: J. Wiley & Sons, 2006.
Subjects:
LEADER 00769cam a2200193 7i4500
001 0000027157
005 20190305090000.0
020 |a 9780471720164 (hbk.)  
020 |a 047172016X (hbk.)  
090 0 0 |a TS195.4   |b .K65 2006 
100 1 |a Klimchuk, Marianne Rosner  
245 1 0 |a Packaging design :   |b successful product branding from concept to shelf   |c Marianne Rosner Klimchuk and Sandra A. Krasovec. 
260 |a Hoboken, N.J.:   |b J. Wiley & Sons,   |c 2006. 
300 |a x, 262 p.:   |b col. ill.;   |c 25 cm. 
500 |a Includes bibliographical references and index 
650 0 0 |a Packaging --   |x Design  
700 1 |a Krasovec, Sandra A  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
999 |a 0000025195  |b BOK  |c OPEN SHELF  |e 2nd Floor, Bestari Jaya