Packaging design : successful product branding from concept to shelf
| Main Author: | Klimchuk, Marianne Rosner |
|---|---|
| Other Authors: | Krasovec, Sandra A |
| Published: |
Hoboken, N.J.:
J. Wiley & Sons,
2006.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
x, 262 p.: col. ill.; 25 cm. |
| ISBN: |
9780471720164 (hbk.) 047172016X (hbk.) |