Ads to icons : how advertising succeeds in a multimedia age

Main Author: Springer, Paul
Published: Philadelphia: Kogan Page, 2007.
Subjects:
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245 1 0 |a Ads to icons :   |b how advertising succeeds in a multimedia age   |c Paul Springer. 
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300 |a xviii, 379 p.:   |b ill.;   |c 25 cm. 
650 0 0 |a Advertising  
650 0 0 |a Advertising campaigns  
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