The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation

Other Authors: Plummer, Joseph
Language: English
Published: Hoboken, N.J.: Wiley, 2007.
Subjects:
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040 |a DLC 
090 0 0 |a HF6146.I58   |b O55 2007 
245 0 4 |a The online advertising playbook :   |b proven strategies and tested tactics from the Advertising Research Foundation   |c Joseph Plummer ... [et al.]. 
260 |a Hoboken, N.J.:   |b Wiley,   |c 2007. 
300 |a xvi, 302 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Internet advertising  
700 1 |a Plummer, Joseph  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
999 |a 0000025201  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya