APA Citation

Plummer, J. (2007). The online advertising playbook: Proven strategies and tested tactics from the Advertising Research Foundation. Hoboken, N.J.: Wiley.

Chicago Style Citation

Plummer, Joseph. The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation. Hoboken, N.J.: Wiley, 2007.

MLA Citation

Plummer, Joseph. The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation. Hoboken, N.J.: Wiley, 2007.

Warning: These citations may not always be 100% accurate.