APA Citation
Plummer, J. (2007). The online advertising playbook: Proven strategies and tested tactics from the Advertising Research Foundation. Hoboken, N.J.: Wiley.
Chicago Style CitationPlummer, Joseph. The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation. Hoboken, N.J.: Wiley, 2007.
MLA CitationPlummer, Joseph. The Online Advertising Playbook: Proven Strategies and Tested Tactics From the Advertising Research Foundation. Hoboken, N.J.: Wiley, 2007.
Warning: These citations may not always be 100% accurate.