Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers

Main Author: Michaelson, Gerald A
Published: New York: McGraw-Hill, 2004.
Subjects:
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020 |a 9780071427319  
020 |a 0071427317 (pbk.)  
090 0 0 |a HF5415   |b .M52 2004 
100 1 |a Michaelson, Gerald A  
245 1 0 |a Sun Tzu, strategies for marketing :   |b 12 essential principles for winning the war for customers   |c Gerald A. Michaelson ; with Steven W. Michaelson. 
260 |a New York:   |b McGraw-Hill,   |c 2004. 
300 |a xi, 244 p.;   |c 23 cm. 
650 0 0 |a Marketing  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000001241  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya