Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers
| Main Author: | Michaelson, Gerald A |
|---|---|
| Published: |
New York:
McGraw-Hill,
2004.
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| Subjects: |
| Physical Description: |
xi, 244 p.; 23 cm. |
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| ISBN: |
9780071427319 0071427317 (pbk.) |