eMarketing eXcellence : planning and optimizing your digital marketing

Main Author: Chaffey, Dave
Other Authors: Smith, PR
Published: Amsterdam: Butterworth-Heinemann, 2008.
Edition: 3rd ed.
Series: Emarketing essentials
Subjects:
Physical Description: xviii, 508 p.: ill.; 25 cm.
ISBN: 0750689455 (pbk.)
9780750689458