Juicing the orange : how to turn creativity into a powerful business advantage

Main Author: Fallon, Pat
Other Authors: Senn, Fred
Published: Boston, Mass.: Harvard Business School Press, 2006.
Subjects:
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020 |a 9781591399278  
020 |a 1591399270 (hbk.)  
090 0 0 |a HF5415   |b .F35 2006 
100 1 |a Fallon, Pat  
245 1 0 |a Juicing the orange :   |b how to turn creativity into a powerful business advantage   |c Pat Fallon and Fred Senn. 
260 |a Boston, Mass.:   |b Harvard Business School Press,   |c 2006. 
300 |a ix, 228 p.:   |b col. ill.;   |c 25 cm. 
650 0 0 |a Product management  
650 0 0 |a Creative ability in business  
650 0 0 |a Marketing  
700 1 |a Senn, Fred  
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999 |a 0000053246  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000053247  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya