Celebrity endorsement : effect on consumer purchasing behavior

Main Author: Maisarah Abdul Halim
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2008.
Subjects:
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245 1 0 |a Celebrity endorsement :   |b effect on consumer purchasing behavior   |c Maisarah Abdul Halim. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2008. 
300 |a vi, 61 p.:   |b ill.;   |c 30 cm. 
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650 0 0 |a Consumer behavior --   |x Buying factors  
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