The success of Prudential Assurance Malaysia's marketing strategy in matching the customer expectation with product performance

Main Author: Muhamad Faiz Tajudin
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2008.
Subjects:
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090 0 0 |a HF5415.13   |b .M84 2008 
100 0 |a Muhamad Faiz Tajudin  
245 1 4 |a The success of Prudential Assurance Malaysia's marketing strategy in matching the customer expectation with product performance   |c Muhamad Faiz bin Tajudin. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2008. 
300 |a x, 84 p.:   |b ill. (some col.);   |c 30 cm. 
610 2 |a Universiti Industri Selangor  
650 0 0 |a Marketing strategy --   |z Malaysia  
650 0 0 |a Customer satisfaction --   |x product performance  
997 |a Business & Accountancy, Faculty 
999 |a PRC0000321  |b PROJECT REPORT COLLECTION  |c PROJECT REPORT COLLECTION  |e Thesis Room, Bestari Jaya