The success of Prudential Assurance Malaysia's marketing strategy in matching the customer expectation with product performance
| Main Author: | Muhamad Faiz Tajudin |
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| Language: | English |
| Published: |
Bestari Jaya, Selangor:
UNISEL,
2008.
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| Subjects: |
| Physical Description: |
x, 84 p.: ill. (some col.); 30 cm. |
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