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Technophobia, gender influence and consumer decision making for technology related product (case study of The Store Sg. Buloh)

Main Author: Muhamad Helmi Abdullah
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2008.
Subjects:
Universiti Industri Selangor
Consumer behavior -- > Selangor, Malaysia
Technophobia -- > Digital products
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