Technophobia, gender influence and consumer decision making for technology related product (case study of The Store Sg. Buloh)

Main Author: Muhamad Helmi Abdullah
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2008.
Subjects:
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100 0 |a Muhamad Helmi Abdullah  
245 1 0 |a Technophobia, gender influence and consumer decision making for technology related product (case study of The Store Sg. Buloh)   |c Muhamad Helmi bin Abdullah. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2008. 
300 |a xiii, 61 p.:   |b ill. (some col.);   |c 30 cm. 
610 2 |a Universiti Industri Selangor  
650 0 0 |a Consumer behavior --   |z Selangor, Malaysia  
650 0 0 |a Technophobia --   |x Digital products  
997 |a Business & Accountancy, Faculty 
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