A study on factors that influence customer buying decision making process that creates customer value and customer satisfaction : focusing on restaurant outlet in Kuala Lumpur City Centre (KLCC)

Main Author: Norhanizaa Zakaria
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2008.
Subjects:
Item Description: Please login MyLib (library.unisel.edu.my/web/guest/mylibrary - click eDocument)
Physical Description: xi, 84 p.: ill. (some col.); 30 cm.