Measuring marketing : 103 key metrics every marketer needs
| Main Author: | Davis, John |
|---|---|
| Published: |
Singapore:
John Wiley & Sons (Asia),
2007.
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| Subjects: |
| Physical Description: |
xvii, 408 p.: ill.; 26 cm. |
|---|---|
| ISBN: |
9780470821329 (pbk.) 0470821329 (pbk.) |