Global marketing : a decision oriented approach

Main Author: Hollensen, Svend
Published: Harlow, England: Prentice Hall, 2007.
Edition: 4th ed.
Subjects:
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100 1 |a Hollensen, Svend  
245 1 0 |a Global marketing :   |b a decision oriented approach   |c Svend Hollensen. 
250 |a 4th ed. 
260 |a Harlow, England:   |b Prentice Hall,   |c 2007. 
300 |a xxxviii, 714 p.:   |b col. ill.;   |c 27 cm. 
650 0 0 |a Export marketing --   |x Management  
650 0 0 |a International business enterprises --   |x Management  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
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