Global marketing : a decision oriented approach
| Main Author: | Hollensen, Svend |
|---|---|
| Published: |
Harlow, England:
Prentice Hall,
2007.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xxxviii, 714 p.: col. ill.; 27 cm. |
|---|---|
| ISBN: |
9780273706786 (pbk.) |