Media rules! : mastering today's technology to connect with and keep your audience

Main Author: Reich, Brian
Other Authors: Solomon, Dan
Language: English
Published: Hoboken, N.J.: John Wiley & Sons, 2008.
Subjects:
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005 20090204090000.0
008 090202 eng
020 |a 9780470108888 (hbk.)  
040 |a OhCoOLI 
090 0 0 |a P96.T42   |b R43 2008 
100 1 |a Reich, Brian  
245 1 0 |a Media rules! :   |b mastering today's technology to connect with and keep your audience   |c Brian Reich, Dan Solomon. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons,   |c 2008. 
300 |a xxii, 230 p.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Communication and technology  
650 0 0 |a Mass media  
650 0 0 |a Globalization  
700 1 |a Solomon, Dan  
999 |a 0000032790  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000032791  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000032792  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya