Media rules! : mastering today's technology to connect with and keep your audience

Main Author: Reich, Brian
Other Authors: Solomon, Dan
Language: English
Published: Hoboken, N.J.: John Wiley & Sons, 2008.
Subjects:
Physical Description: xxii, 230 p.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780470108888 (hbk.)