Services marketing : texts and cases

Main Author: Nargundkar, Rajendra
Edition: 2nd ed.
Subjects:
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005 20170218090000.0
020 |a 9780070616318 (pbk.)  
020 |a 0070616310 (pbk.)  
090 0 0 |a HD9980.5   |b .N37 2006 
100 1 |a Nargundkar, Rajendra  
245 1 0 |a Services marketing :   |b texts and cases   |c Rajendra Nargundkar. 
250 |a 2nd ed. 
300 |a xx, 541 p.:   |b ill.;   |c 25 cm. 
650 0 0 |a Service industries --   |x Marketing --   |z India  
650 0 0 |a Service industries --   |x Marketing --   |z India  
997 |a Business & Accountancy, Faculty 
999 |a 0000032576  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam